Mira Shah is an art therapist and counselor in Portland, Oregon. She needed a brand that that reflected her in a personal and professional sense. For school credit I teamed up with local student designer Paige Landis to create a brand for her that utilizes professional type with a mixture of playful art mediums. We designed her logo, along with a logo for her future art therapy studio, "Sanctuary." Scroll to see more about her brand.
"Belonging" is a publication I designed for Friendtorship, an organization at Portland State University where Graphic Design students mentor high school students. This publication challenges students to think about the ways we can interact in the context of the Portland Art Museum. It addresses the bigger question of where young people feel like they belong in the rapidly changing reality of of everyday life. Learn more about Friendtorship here.
“Denim on Denham” is an accordion-style infographic about my ridiculous obsession with wearing my grandma’s jean jacket from the 1980s. The aesthetic is influenced by the nostalgia of old Polaroid photos, the pastel colors popular in the 80s, and the 90s grunge style associated with oversized jean jackets. Since this project is personal to my own life, I included a lot of handmade touches with the use of letraset, hand lettering, and illustration.
Every year Portland has a Vegan Beer and Food Festival. This project is a concept for a rebrand of the festival that pokes fun at vegan stereotypes to show that conversations about our food and where it comes from don't always have to be so serious.
From the Tuskegee Syphilis Experiments of the 1930s to the Illuminati, this timeline features conspiracies that have captivated Americans from past to present. This project was inspired by the bold type seen in UFO and Conspiracy culture and was printed on the Risograph copy machine that became popular in the 1980s for its cheap printing abilities.
“Humble Donuts” is a concept for a donut company in Portland that believes in making really good donuts without weird junk on them. The Humble Donuts brand is for everyone, designed around feelings of warmth and simplicity. The curb appeal and the smell of warm donuts attracts foot traffic, whether it be a family going for a walk on a Sunday morning or a group of hipsters stumbling in after a night of house shows.
“Lit Chick” Gin + Tonic is a concept for a beverage company influenced by modern party culture and getting the brand out on instagram. These beverages are marketed towards chicks that want to get drunk but don’t like the taste of alcohol. The bright labels are designed to grab customer attention and the bold lettering of hashtags attract curiosity to the Lit Chick brand identity.
Henry Gale Chocolate is a high-end chocolate brand that follows specific branding guidelines including an all black and white color palette and patterns made out of letterforms spelling out the brand name “Henry Gale.” The purpose behind these brand guidelines is to create a defined image for the brand fitting the masculine name, while also making for an eye-grabbing package that stands apart and can immediately be recognized as Henry Gale chocolate.
This concept for a type-based event guide is where you can find organized information on the annual TypeCon events. The decorative type elements are informed by ideas from Die Neue Typographie during which Jan Tschichold advocated for asymmetrical compositions and sans-serifs. The doubling of letterforms stems from the idea of the vibrations created by sound waves and how that can play into the theme for the 2016 Convention.
“Flume” is the first album released by music producer Harley Streten, who also makes music under the name of “Flume.” The atmospheric feeling of the dance music he generates was the main inspiration for this project, as well as the hexagonal soundboard he’s known to DJ behind at festivals. The concept for the design is centered around the manipulation of photographs relating to the textural feelings of the music in the form of a simplified collage.
“Moonboy and Clover” is a series of illustrations created as part of a goal to provoke mood through intentional color palettes. The illustrations come together in a book of four postcards telling the adventures of a spaceman and his cat friend. I imagine the characters expanding as a franchise appearing on everything from cartoons to calendars.